Privacy Policy

Your Privacy Matters to Us

Last Updated: September 5, 2026

Infinite Potential – Brain Performance & Optimization Center (“Infinite Potential,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we may collect, use, store, and disclose information when you visit our website, complete a quiz or form, contact us, schedule an appointment, purchase a service, or participate in our programs.

By using our website or voluntarily providing information to us, you acknowledge the practices described in this Privacy Policy.

1. Information We May Collect

Depending on how you interact with Infinite Potential, we may collect information such as:

Name

Email address

Phone number

Mailing address

Date of birth or age when appropriate

Parent or guardian information for minors

Appointment and scheduling information

Information submitted through quizzes, assessments, contact forms, or intake forms

Goals or concerns related to focus, sleep, stress, learning, emotional regulation, recovery, or performance

Payment and transaction information

Communications between you and Infinite Potential

Website usage, device, browser, IP address, and analytics information

If you become a client, additional information may be collected as necessary to provide services.

2. How We Use Your Information

We may use information we collect to:

Respond to questions and inquiries

Schedule and manage appointments

Review quiz or assessment submissions

Provide requested services

Personalize brain performance and neurofeedback programs

Process purchases and payments

Communicate appointment reminders and service information

Provide information about programs, promotions, or services when permitted

Improve our website and client experience

Maintain appropriate business and client records

Protect against fraud, misuse, or security threats

Meet applicable legal and regulatory requirements

3. Health & Sensitive Information

Some information you voluntarily provide may relate to your health, wellness, symptoms, concerns, or goals.

We recognize that this information may be sensitive and take reasonable measures designed to protect it.

Where applicable, health information subject to federal or state healthcare privacy laws will be handled in accordance with those requirements. If Infinite Potential is subject to HIPAA for particular services or information, additional privacy notices or authorization forms may apply.

4. Online Quizzes & Assessments

Infinite Potential may offer online quizzes or assessments designed to help us better understand your goals and concerns.

Information submitted through these forms may be used to contact you, recommend an appropriate next step, or help determine whether our services may align with your goals.

Online quiz results are informational and should not be considered a medical diagnosis.

5. Text Messages, Email & Communications

If you provide your phone number or email address and consent to communications, we may contact you regarding appointments, inquiries, services, programs, or other information you requested.

Where you have separately consented to marketing communications, we may also send promotional messages.

You may unsubscribe from marketing emails using the unsubscribe option included in the message.

For applicable SMS marketing messages, you may reply STOP to opt out. Message and data rates may apply.

Consent to receive marketing text messages is not a condition of purchasing our services.

6. Payment Information

Payments may be processed through third-party payment processors.

Infinite Potential may not directly store complete credit or debit card information when payments are processed by a third-party provider.

Payment processors maintain their own privacy and security practices.

7. Cookies & Website Technologies

Our website may use cookies, pixels, analytics tools, and similar technologies to understand website activity, improve functionality, measure marketing performance, and improve the user experience.

These technologies may collect information such as browser type, device information, IP address, pages visited, referring websites, and interactions with our website.

Where required, you may be provided with options for managing certain cookies or tracking technologies.

8. Advertising & Analytics

We may use third-party analytics and advertising services to understand how visitors interact with our website and measure the effectiveness of advertising campaigns.

Depending on our website configuration and your privacy choices, these providers may receive device, browser, cookie, or website interaction information.

We do not authorize third parties to use sensitive health information for targeted advertising in violation of applicable law.

9. How We May Share Information

We may share information with trusted service providers when reasonably necessary to operate our business, including providers supporting:

Website hosting

Appointment scheduling

Customer relationship management

Payment processing

Email and text communications

Analytics

Information technology

Professional or administrative services

We may also disclose information when required by law, legal process, or when reasonably necessary to protect our rights, clients, employees, or others.

10. Sale of Personal Information

Infinite Potential does not sell personal information for money.

Certain advertising or analytics activities may be treated as a “sale,” “sharing,” or targeted advertising under some state privacy laws. Where applicable, consumers may have rights to opt out of these practices.

11. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

12. Data Retention

We may retain personal information for as long as reasonably necessary to provide services, maintain appropriate records, comply with legal obligations, resolve disputes, enforce agreements, and support legitimate business purposes.

Retention periods may vary depending on the type of information and applicable legal requirements.

13. Children's Privacy

Our services may be available to children and teens when appropriate and with involvement or authorization from a parent or legal guardian.

Our website is not intended for children to independently submit personal information without appropriate parental or guardian involvement where required.

Parents or guardians should contact us with questions regarding information associated with their child.

14. Your Privacy Rights

Depending on where you live and applicable law, you may have certain rights regarding your personal information, which could include the right to:

Request access to certain personal information

Request correction of inaccurate information

Request deletion of certain information

Opt out of certain marketing communications

Request information regarding certain disclosures

Opt out of certain targeted advertising, sales, or sharing when applicable

Some requests may be subject to legal exceptions, identity verification, or record-retention requirements.

15. Third-Party Websites

Our website may contain links to third-party websites or services.

Infinite Potential is not responsible for the privacy practices, security, or content of websites operated by third parties. We encourage you to review their privacy policies before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, or legal requirements.

The revised policy will be posted with an updated “Last Updated” date.

17. Contact Us

If you have questions about this Privacy Policy or would like to make a privacy-related request, contact:

Infinite Potential – Brain Performance & Optimization Center
1101 Satellite View, Suite 603
Round Rock, TX 78665

Phone: (512) 230-3740
Email: [email protected]